Zomato is giving so much discounts to it's customers and already in so much loss. How is it going to profitable if it keeps on giving huge discounts and what will be the future of it's stocks? | Technical, Finance, Investment Questions

Zomato is giving so much discounts to it's customers and already in so much loss. How is it going to profitable if it keeps on giving huge discounts and what will be the future of it's stocks?

Ashmit Patel

2 years ago

Though it is one of best app to deliver food at your doorstop but still as a long term investor we should be cautious. Lets see why.Zomato revenue for March 2021 is $368 million in revenue but expenses are $672 million. We can see that though revenue grew by 98% from year 2019, losses also widens to almost 160%. In short company is in loss that is big big red flag for the investor. During lockdown I thought that Zomato must be earning huge as most of the family are at home and they started ordering food online more instead of going out as everything is closed. So imagine once lockdown is lifted and situation come to normal Zomato revenue will increased or decreased. It will decrease and losses will increased.Zomato gives massive discount to customers. Once it reduces discount customer will switch back to other app or directly to restaurant. Also Zomato business is not diversified. Apart from their food delivery business, Zomato gold they don’t have any other business to support Zomato expenses if things get ugly in long term. I think if they want to be profitable they will have to reduce discount which will reduce customer retention and in turn revenue. See the example of Flipkart they found that they cannot be sustained without profit and they sold whole company to Walmart otherwise they may had to face hardship like Snapdeal.

Ashmit Patel

Senior Software Engineer at Amazon Hyderabad

2 years ago

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